"Swift's 'reputation" sales top 1.2 million units


As earlier reported, "Reputation" is already the best-selling album of 2017. Including track equivalent albums (TEAs) pushes Reputation's total to 1.238 million copies, Swift's second-best debut after falling short of 1989's 1.287 million opening week copies. She is the only artist to have four different albums sell more than a million copies in a week since Nielsen Music started tracking album sales in 1991.

Nielsen, which collates album sales data in the USA, said that Reputation sold more copies than the rest of the top 200 albums put together.

Taylor Swift's "Reputation" album sold 1.216 million copies in its first week and debuted at the top of the US Billboard 200 album chart, Nielsen Music said on Monday, the biggest album debut of the year.

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Reputation's equivalent album unit figure of 1.238 million is the largest week for any album this year and the biggest since Adele's 25 bowed with 3.482 million units in the tracking week ending November 26, 2015.

Swift has kept all but four songs from Reputation off streaming services such as Spotify and Apple Music, meaning that fans need to pay to download the album or buy it on CD if they want to hear it.

Taylor Swift did business in a very handsome manner by choosing a way that is kind of very old-fashioned as the album was not made available on streaming services to download them, so the public had to buy the album hard copy Cds or download the digital fading format instead. Reputation was promoted heavily through Target stores, where the album was available in two exclusive editions, bundled with a Swift-curated magazine.