Los Angeles has won four of its last five games, with the lone setback in that span coming against Seattle - the team with which it is tied for the division lead.
Todd Gurley ran for two second half scores as the Rams easily blew out the defenseless Giants on their home turf to move into first place in the NFC West.
EAST RUTHERFORD, N.J. - The Rams delivered a Giant beatdown on Sunday.
Giants quarterback Eli Manning, center, reacts after he is forced to call a timeout early in the first quarter against the Rams at MetLife Stadium on November 5, 2017.
The 51 points allowed by the Giants represented the most they have given up in a home game since September 19, 1999, when Washington scored 50. Goff was 14-of-22 for 311 yards and four touchdowns before exiting the game while Gurley had two rushing touchdowns, a 44-yard reception to set up a third and a 36-yard spring before a fourth score. Higbee, not normally used as a receiver, opened the scoring with an 8-yard touchdown grab 4:05 into the contest. Quarterback Eli Manning had an interception and a fumble and missed three potential long touchdowns.More news: George HW Bush calls Trump 'a blowhard' in new book
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Cooper Kupp caught 3-of-5 targets for 54 yards in the Rams' Week 9 rout of the Giants.
Then came the big moment.
Offensive pass interference and chop block penalties left the Rams with 3rd-and-33 from their own 48.
After a three-and-out Giants punt, the Rams even managed to get receiver Sammy Watkins involved, as he and Goff connected on a 67-yard touchdown and a 24-7 lead. Seeking only some field position, Goff completed a short pass to receiver Robert Woods, but some very bad coverage by the Giants allowed Woods to run 52 yards, essentially untouched, for a touchdown and a 17-7 lead. At that point, the Rams had held the ball for less than 10 minutes. Woods got open on a shallow crossing route and Goff found him on 2nd-and-goal for a four-yard touchdown.