Around the corner at Finnegan's Toys and Gifts, little ones were soaking in the sights of unique toys, including many probably not found at the big box stores. "We see our sales go way up".
Small businesses all across the United States are preparing for their own shopping holiday, Small Business Saturday.
It's all to support Shop Small Saturday.
"We're doing about the same as previous year", she said around noon. This Saturday, local businesses welcomed customers to their shops to help them thrive.
That's right, one Small Business Saturday can bring in enough income for a small business to stay afloat for the next year.
American Express also reported in 2016, small business owners nationwide made $15.4 Billion total.More news: Raiders' Michael Crabtree, Broncos' Aqib Talib ejected after fight
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"Being in retail we love the business, we are passionate about our business, but in particular the holiday season is a great time." said Rick Penn, President of Puritan Cape Cod, "Our employees are excited, our customers are excited and we look forward to hearing the relationship with our customers, just like we do all year long".
Shop owners from Daytona Beach, DeLand and Flagler Beach said that the national event is not only a boon to their bottom lines but it reminds residents and visitors that a purchase at their stores helps to keep downtown areas vibrant. It's a trend she hopes to see continue. "The community is excited; they are happy to be out supporting small businesses, which is fantastic". "Way back before Walmart, we all supported our communities and were self-sustaining".
The Louisville Independent Business Alliance is holding their HolLOUdays contest again this year.
The shop owner said, "It's the day that the community really embraces all the local businesses".
"It's just exciting to know that we're changing peoples' lives just by shopping".
"These small businesses are the heartbeat of our city so we want you to patronize them everyday but especially we're going to kick it off with shop small Saturday", Barefield said.