Cyber Monday was the biggest online shopping day ever


At least not as far as online sales are concerned, with a whopping $6.59 billion spent in USA e-stores on Cyber Monday, compared to "just" $5.03 billion the day after Thanksgiving.

The turnout far exceeded the 164 million who said they planned to shop over the five-day weekend in previous surveys, and gave retailers a welcome boost heading into the final five weeks of the holiday shopping season.

Average expected spending per person was $335.47. Many retailers started sales the Monday before Thanksgiving - though H&M and Amazon kicked off markdowns before that - and let them bleed into the weekend, through Cyber Monday, and into today.

Online shopping rose sharply this year, with Cyber Monday becoming the largest online sales day in history at $6.6 billion, according to retail analysts and consultants. Not only were dollar-off discounts better, but consumers were more likely to find deals that could be stacked using Cash Back Offers and/or discount e-gift cards combined with retailers' typical promo codes or sales for maximum savings.

Early Black Friday results suggest a comparable performance. This worry will likely drive more shoppers to pick up gifts in stores during the final days of the season.

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Cyber Monday, which has traditionally been an online-only 24-hour sale, is expected to have seen 21.5 million people buying discounted goods. The last drop was in 2008, at the onset of the Great Recession, when retail sales tumbled 4.6 percent. As wholly owned subsidiaries of Harland Clarke Holdings, RetailMeNot and Valassis, a leader in intelligent media delivery, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions both online and in store. Last year, it fell on December 17. That made Monday the biggest online shopping day in USA history.

According to the latest data from retail intelligence experts Springboard, footfall figures across United Kingdom high Streets, shopping centres and out of town retail parks were down 1.1% during the whole Black Friday weekend. "However, while Black Friday labeled promotions and marketing began mid-month, retailers saved their deepest discounts for Black Friday and Cyber Monday itself, proving that these are still the days to get the best deals".

Apparel & Accessories ranked as the top product category on Black Friday with more than $600 million in desktop sales, followed closely by Consumer Electronics with more than $500 million.

129 million people visited online retail sites on Black Friday, up 14 percent vs. last year, with 55 million coming via desktop and 104 million via mobile (and 30 million on both).

In order to paint a more complete picture of holiday sales at retailers with physical locations, the data science team at Skyhook Wireless analyzed millions of mobile location signals, cross referenced with its database of points of interest venues, to compare traffic at six major retailers on Thanksgiving Day and Black Friday to two days during the week prior (November 16th and 17th).