Apple Lands New Reese Witherspoon and Jennifer Aniston TV Show

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For Apple, which has yet to disclose how it plans to distribute its content, the deal for the Witherspoon-Aniston project is the second big programming bet it has made in the last several weeks.

A new drama set in the world of morning TV, starring Jennifer Aniston and Reese Witherspoon, has landed at Apple.

Apple has been all-but-officially interested in the show since it hit the market this summer (so, reportedly, was Netflix).

Apple previously picked up Steven Spielberg's 10-episode reboot of the sci-fi anthology series "Amazing Stories", Variety reported last month.

Apple already took a step into TV this year when it created "Planet of the Apps" and a spinoff of James Corden's "Carpool Karaoke" bit. Jay Carson (House of Cards) will serve as head writer and showrunner. Ms. Aniston's and Ms. Witherspoon's salaries are expected to be over $1 million an episode, according to a person who was pursuing the show.

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The untitled project taps top-level Hollywood talent at a time when deep-pocketed technology companies are jockeying with traditional networks to land A-list stars.

Aniston and Witherspoon's series will offer an inside look at the lives of morning talk show hosts and the drama and challenges they face. Aniston and Witherspoon will produce via their respective production companies, Echo Films and Hello Sunshine. The show is based on the book "Top of the Morning" by CNN reporter Brian Stelter.

Premiere dates for Amazing Stories and the morning news show have not yet been determined. It will be produced by Media Res, a studio founded by former HBO executive Michael Ellenberg.

It's a huge acquisition for Apple as it attempts to rival streamers like Netflix, Amazon, and Hulu in the original programming space.

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