Snapchat's new Context Cards give users less reason to search


Stories have been integrated into Context Cards which will make it easier to see more Snaps from the places that really interest you.

If a Snap says "more" that means there is more information available and to find out more swipe up on the Snap.

Snapchat is today rolling out a new feature that will display context-specific data on top of users' snaps.

Context Cards pull data from a number of partners including TripAdvisor, Foursquare, Michelin, and goop.

The new feature is aimed at increasing the time a user spends on the app by providing contextual location-based search, potentially helping the company to get more advertising dollars.

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The feature can also help you take simple actions such as booking a ride with Uber or reserving a table through Bookatable or Open Table. (The financial arrangements of these partnerships have not been disclosed.) You can also use Context Cards to check out more public snaps from the same area.

Context Cards are the new way to dive deeper into the content you see on Snapchat.

Snap says it aims to always show you the most relevant information.

'Billions of Snaps created each day on Snapchat power products like stories, search, snap map and now, context cards. That could include maps, menus, hours of operation and customer reviews and ratings.

Its launch marks an enormous shift for Snapchat, which is becoming much more like a full-blown social network that's plugged into lots of different services, rather than the camera app it regularly claims to be. Snapchat says that it will be adding more partners and additional information to Context Cards in the future.