Prime Is Now Half-Price for Students

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Parents can supervise loosely by simply setting a pre-approved spending limit per order, or set it up so they're notified of every order and must approve it. The accounts will allow them to search and shop for items, but there are some restrictions so that parents don't have to worry about their bank accounts.

Amazon (AMZN) now wants teenagers to shop on their own without mom and dad chiming in. Indeed, parents can elect to receive a text or email that shows the cost of an item and shipping address, while the kid can add a personalized plea to win approval, such as: "I need this new shirt for church". Parents can then allow or deny the attempt with a simple "Y" or "N" reply to the automated message. This means that a parent with a Prime account can share the benefits that come with it with their children. Teens will also have access to features like Prime Video and other "select" benefits typically associated with Amazon Prime (like Twitch Prime), meaning they're essentially getting a potential five-year trial run of their own full Prime account.

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Teens with an Amazon account are about to acquire some buying power.

By the time they're 13 to 17, they're advanced enough internet users that keeping them out of their Amazon accounts in probably the least of parents' concerns-does Amazon have any suggestions for keeping teens from ordering drugs on the dark web? "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households, in a statement about the launch. In the past, this is the money teens may have spent at the mall instead.

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