Google Makes Search Results More Local and Relevant

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If you are sitting in England and you are search Coffee shops at google.com, then you will get results near your location in England only.

If you've tried to search on Google before, usually what the search engine does is it attempts to search for results that are local and relevant to the user. For example, let's say that you're in NY and you use Google.co.uk to search. This won't change if you try to make a Google search from google.co.uk or google.co.au.

For instance, if you are in the United States, it will show you search results from the US.

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The update has been implemented for Google Search on the desktop and mobile, Google Search iOS app, and Google Maps. "Upon return to Australia, you will seamlessly revert back to the Australian country service". Historically, these services have been labeled and accessed via country code top level domain names (ccTLD) such as [google.ng for Nigeria] or [google.com.br for Brazil]. It sounds a bit troublesome if you want to see localized results for another country while you're still home, but you can always switch to another location. But the latest change means that typing the country-specific domain in your browser won't lead you to the version of Google Search for that country. Your choice will appear at the bottom of the page. The search results will correspond to your location.

You've always been able to get localized search results by visiting Google at different domains - like google.com for the USA, google.co.uk for England, or google.co.jp for Japan - but that won't be the case any more after today.

Google will automatically detect when you go overseas and serve you search results tailored for your new location.

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