To get started, users can navigate to the Order Food section in the Explore menu. On Friday, the social networking site announced that you'll now be able to order food for pick up and delivery through Facebook. If the restaurant offers takeout or delivery with multiple services, they can select the service of their preference.
"Today, Facebook has confirmed that its 'Order Food" option has been tested since 2016, and after the addition of more partners and in response to Facebook feedback, it was rolling the option out to all users in the USA on Android, iOS and desktop.
The company said it has been testing the service since past year.
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Instead of directly competing with other services, Facebook has partnered with several players in the industry in its effort including Delivery.com, EatStreet, ChowNow, DoorDash, Zuppler, Slice and Olo. All Facebook is really doing here is launching an in-app browser so you can get a meal without ever leaving the app. Facebook also confirmed that it is teaming up with specific restaurants, including Jack in the Box, Panera, and Five Guys. The new service is rolling out today on iOS, Android and the web.
"Order Food", this new feature has been introduced for US users and we can hope for it to be released in other countries as well, soon.
It is not the first time that Facebook has integrated food ordering into the platform. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry.