This changes next year, when Volkswagen will enter a auto into the famous - and hard - Pike's Peak International Hill Climb. It will also mark 31 years since the marque was at the Peak, the last time out featuring Jochi Kleint ripping up the mountain in a tricked out Golf with two engines.
The Pikes Peak International Hillclimb has become an important proving ground for electric cars, and it is here that Volkswagen will be looking to flex its muscles as it continues its EV march.
Volkswagen's development boss has pushed for the Pike's Peak challenger to be the trailblazer that gives credibility to its ZEV fleet. The new motorsport project is part of Volkswagen's process of transforming itself into the leading producer of electric vehicles. "Our team is literally electrified about taking on this incredible challenge", Smeets continued.
Volkswagen's goal at Pikes Peak is to stress test the prototype's battery and drive technology using the course's 12.4-mile course, comprising of a 5,000-foot climb and a maximum elevation of around 14,000 feet above sea level. The "Race to the Clouds" is supported by Gran Turismo and challenges motorcyclists and vehicle drivers to take on the "terrifying and merciless route" to the summit of Pikes Peak, an extremely popular spot in Colorado.More news: Kelly defends Trump's call to Gold Star widow
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"It is high time for a rematch", says Smeets. "Our electric race vehicle will be equipped with an innovative battery and drive technology".
Along with the teaser images, there's a video that confirms VW will compete at next year's Pikes Peak International Hill Climb because it still has a score to settle.
The record VW are gunning for will be to beat the 8 minute, 57.118 second time set by Rhys Millen in his e0 PP100 previous year.