It highlighted Uber's approach to reporting serious criminal offences, obtaining medical certificates and background checks on drivers, and its explanation of the use of "greyball" software that it said could be used to thwart regulators.
The Sun newspaper reported past year that 32 sexual assault claims were made against Uber drivers in 2015/16, more than a fifth of all claims against taxi drivers filed to British police forces.
Now, experts say the appeal means that Uber could continue to run in London well into 2018, with the company allowed to keep operating until the case has been decided.
"We regularly talk to companies around the world about innovation that could improve transport in London", Hurwitz, said in a statement.
"On behalf of everyone at Uber globally", he wrote, "I apologize for the mistakes we've made".
Since Transport for London announced it was revoking Uber's licence to operate in London, there have been many different responses.
London Mayor Sadiq Khan stood up for his fellow public officials, saying that TfL is just appropriately following orders by not renewing Uber's license to operate in the city.More news: United Nations accuses Russian Federation of rights abuses in Crimea
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The trade union of employees, GMB has, however, hoped to reverse that other cities will follow London in banning Uber, accused of "social dumping".
"I fully support TfL's decision - it would be wrong if TfL continued to license Uber if there is any way that this could pose a threat to Londoners' safety and security".
The initial background checks were carried out by a third party but TfL deemed them inadequate following a review.
However some slammed the criticism of Uber on this basis, claiming the responsibility for vetting drivers instead lies with TfL rather than Uber, or equivalent, minicab operators. Uber said the ban would show that London is closed to innovative companies.
While Khosrowshahi has adopted a more contrite tone than his predecessor, Uber hasn't abandoned the grassroots lobbying tactics that has helped Uber win favorable treatment from regulators around the world.
The ride-hailing app firm said it would appeal against TfL's decision.
As the Times reports, Uber has 21 days to put forward an appeal, which would be heard by Westminster magistrate's court. The decision pits the popularity of the company among millions of customers, against regulators and taxi drivers who want tighter controls.
"If you play by the rules you're welcome in London, if you don't, don't be surprised if TfL takes action against you".