Amazon has unveiled a revamped Fire HD 10 tablet, which will go on sale October 11. Amazon's claims have been on the money before, so we'd expect you to be able to use this tablet for a full day without needing to recharge.
There are three color options, with black being the dullest and the Marine Blue and Punch Red being bolder choices.
Your money gets you a tablet that's 30-percent faster, Amazon says, than the old Ford HD 10.
While Apple launched a 4K TV last week as part of a much-hyped September hardware announcement, Amazon quietly stopped selling its Fire TV platform amid reports it has been developing new TV products, one of which potentially integrates the Alexa virtual assistant, according to The Verge and several other published reports.
"For less than £150, the all-new Fire HD 10 offers a handsome 1080p Full HD display, plus faster performance, more storage, and up to 10 hours of battery life", said Kevin Keith, General Manager, Amazon Devices.
The Fire HD 10 is a little more limited than your average Android or iOS slate as it's running Amazon's own software, but it does come with a few benefits, especially if you're already an Amazon Prime subscriber.More news: Shots fired after Ohio man chases daughter in clown mask
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Amazon has revealed its Fire HD 10 tablet, the first Fire tablet with Alexa hands-free support. There is also an unnamed quad-core processor inside which is clocked at 1.8GHz, and Amazon has doubled the RAM this time around, adding 2GB for multitasking. A 64GB model will also be made available, while an onboard microSD slot will let you expand storage by up to 256GB.
"Improved Display - the new 10.1" widescreen Full HD display (1920 x 1200) with over 2 million pixels (224 ppi) is a significant step up from the predecessor's 1280 x 800 resolution.
Other features include dual speakers with Dolby Atmos Audio, dual-band 802.11ac Wi-Fi, front- and rear-facing cameras, and up to 10 hours of battery life (up from 8 hours). If you want to turn down the lights or check the weather, you don't have to tap the screen or wander within earshot of an Echo.
Alexa offers access to thousands of skills so you can play music from services like TuneIn, check your flight status with EasyJet, or order a pizza from Domino's.
This isn't the new tablet's only upgrade.