In terms of politics the Emmys join the award-show party late, after the Golden Globes, Grammys, Oscars and Tonys have all taken whacks at the Trump presidency.
The show channeled that energy into a mix of pointed jokes, oblique references and one very memorable cameo.
After Baldwin was announced as the victor, he took the stage and proceeded to kick off his acceptance speech with one heck of a dedication. "Just look at his great television ratings". When characters dressed like the enslaved women from "The Handmaid's Tale" showed up, for example, he sang, "at least your health care is free".
Colbert's song-and-dance opening - with help from Chance the Rapper - included the song "Everything Is Better on TV", which repeatedly slammed Trump, mentioning his ties to Russian Federation and including the lyric "even treason is better on TV".
Things got off to a shaky start after a star-studded musical opening that featured an auto-tuned Colbert singing about how much better everything is on TV.
But it was Trump who was front and centre of the live ceremony in Los Angeles.More news: Leaks Reveal Google Home Mini Speaker, New Daydream VR Headset
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"Wow", Colbert said, "that really soothes my fragile ego".
Once upon a time, a businessman with a successful TV show made a decision to enter the presidential race in the United States.
"Most of all I have to thank Winston Churchill. Looking forward to the tweet". For the most part, however, we were treated to a series of gags - a "Grace and Frankie" inspired vibrator joke, and an exchange between Best Variety Series losers Colbert and Jimmy Kimmel - that seemed to induce smiles rather than genuine laughs.
After commending Spicer's "sense of humor", Baldwin showed some sympathy for the ousted White House press secretary. Isn't lying fun? Spicer is now on an image rehabilitation tour that includes last week's light-hearted appearance on "Jimmy Kimmel Live".
Actor Alec Baldwin walked away with the Outstanding Supporting Actor in a Comedy Series trophy at the 69th Primetime Emmy Awards here for his portrayal of US President Donald Trump on Saturday Night Live.