Force Friday II Augmented Reality Star Wars Scavenger Hunt Announced

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From September 1-September 3, Disney will promote Star Wars: The Last Jedi by creating an AR game in its app. Disney has updated the Star Wars app for iOS to version 2.3.1, and players can unlock a character early by scanning an image on the Star Wars website.

What is it exactly? Two years ago, Disney held the first "Force Friday" to kickoff the launch of Star Wars toys and other products tied to The Force Awakens.

It will work in the same way as Pokémon GO, the virtual characters appearing in an app when you look around the location through an iPhone. Further details on that particularly enticing Easter egg are yet to be revealed, but we imagine Disney has hidden some details on one of the sequel's new recruits - such as Laura Dern and/or Benicio Del Toro's characters - and stowed them away as part of this novel AR campaign. There are 15 total AG characters to find across the three days.

Using augmented reality technology, users will see the characters overlaid on their surroundings by looking through their phone's cameras, and can take photos or videos with them. The establishments will hawk merchandise from "The Last Jedi," the follow-up to 2015's "The Force Awakens", which inspired the initial Force Friday, so expect some fantastic finds, along with the chance to fraternize, at least technologically, with the characters.

Force Friday II Augmented Reality Star Wars Scavenger Hunt Announced
Force Friday II Augmented Reality Star Wars Scavenger Hunt Announced

Force Friday II runs from September 1 through September 3.

Disney and Lucasfilm have dubbed September 1, 2017 "Force Friday II", following the first Force Friday merchandising event, which took place on September 4, 2015 to celebrate the release of Star Wars: The Force Awakens.

"Star Wars: The Last Jedi" opens December 15, and some stores will participate in the game till then.

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