Facebook Launches 'Watch' For Original Video On Snap's Big Day


Social media giant Facebook has made a move into dedicated video, pitting it against YouTube and TV networks.

In typical Facebook fashion, only a small percentage of users will see the new Watch tab in the Facebook app immediately after it launches on Thursday. The feature is only available to users in the United States for now, but once Facebook deems it worthy enough, "Watch" will roll out worldwide.

Inside the Watch tab, videos will also be grouped according to popularity or those that are "most talked about", or even what the user's community is watching, e.g.

'It can be a chance to share an experience and bring people together who care about the same things'. It will also be available on desktop and via Facebook's TV apps, including those made for Apple TV and Amazon Fire TV.

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The organization's declaration expresses that in its beginning times, Facebook will work with outsider accomplices that make recordings exclusively for the social network.In ordinary Facebook design, just a little level of clients will see the new Watch tab in the Facebook application quickly after it's formally uncovered on Thursday. "As more and more people enjoy this experience, we've learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos". Facebook has dubbed its episodic video creations - wait for it - "shows". Other content comes from Facebook's partnership with the World Surf League, MLB's "12:25 Live" show, and shows from MLS, WNBA and Whistle Sports. We're starting to roll out the Watch tab to a limited number of people in the U.S., and the plan is to bring it to more people soon. The revamped video tab, now dubbed Watch, includes sections that showcase videos a user's friends are watching or those that spark a lot of debate on the platform, Facebook said Wednesday.

"We're hoping to see thousands of shows created" as the product gets off the ground, Danker said. Facebook Watch has been rolled out to select users in the USA and will be widely made available to all the users across the world.

Watch is being tested as of now with a limited group of publishers and creators making shows. Simply called Watch, the new feature is a section inside Facebook where users are able to browse Facebook's original programming.

ATTN produced a couple of shows for Facebook, a health program hosted by actress Jessica Alba and a modern relationship advice show with Nev Schulman, producer of "Catfish".