Facebook is officially launching its big attack on TV tomorrow


Daniel Danker, Facebook's product director, said in a statement on Wednesday: "We've learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos".

Facebook had been rumored to be getting into TV-like shows for months now, but Watch looks more like YouTube. Facebook "Watch" product shots provided by tech firm.

The social network initially hoped to debut its redesigned video tab and show effort earlier this year, but the date has been moved back several times as more show partners have been brought on board.

Facebook increasingly becoming a video service.

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Other potential content could come from new media companies like Vox and BuzzFeed, who signed a deal with Facebook in May.

Facebook's benefit is that Watch is cross-platform, allowing people to view videos from all their devices, while also being a daily destination for 1.32 billion users. In 2016, the company added a video tab to the Facebook app, where people can find new video content. Shows are made up of episodes - live or recorded - and follow a theme or storyline. It will organize shows by what's most talked about, what friends are watching and what the user is following. Eventually, Facebook says it will rollout 'Shows, ' the platform for episodic content, to all content creators. According to Facebook, Watch will group together a wide range of shows, from reality to comedy to live sports.

Facebook Inc.'s much-anticipated video product will be available beginning Thursday for some U.S. users, featuring short episodic series from content partners such as A&E, Major League Baseball and National Geographic. The latest from your favorite shows as well as saved videos can be seen in your watchlist. Facebook is also inviting a limited number of creators to become part of its initial lineup of original Shows.