At the end of June, Facebook recorded 2.01bn active monthly users - up by 17% from a year ago - two-thirds of which use the website every day. More users of course supports Facebook's ad business, which received $9.16 billion in revenues, up 47 percent year-on-year. Now Facebook and WhatsApp have 2.0 and 1.3 billion active users respectively, which indicates that in merely 3 month time both the Giants can add 100 million users to their service.
The company has been warning that its revenue is set to slow down later this year, largely because it's run out of room to put ads in the main Facebook app's News Feed. However, Facebook's news feed is reaching saturation point so the company will have to sell more ads elsewhere or see a slowdown in growth.
Facebook's other acquisition; WhatsApp too is making waves given that it too boasts of a 1.3 billion monthly active user count and a billion plus daily active users.
Facebook's revenue was boosted by a more than 50 per cent increase in its mobile advertising business, as the social network continued to establish itself in the ever-growing online advertisement space.
Facebook acquired WhatsApp for an impressive US$19 billion price tag back in February 2014, when it had 450 million monthly users and around 350 million daily active users. Those include apps like Instagram, WhatsApp and Messenger, two of which have more than a billion users.More news: United States orders Venezuela embassy families out, crisis deepens
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"We're very committed to building it out because it's what people in the community want".
Instagram, another of Facebook's platforms, is estimated to bring in $3.92 billion in global revenue in 2017, a 106% jump over the year before.
Asked about Facebook's augmented and mixed reality plans, Zuckerberg said: "Video is going to be the primary driver or one of the big drivers over the next few years and Messenger maybe after that".
"Facebook still has many growth levers left to pull, not least of which is video advertising", Mahaney wrote.
But regardless of how Facebook decides to tap into video or move forward with mining its ecosystem of apps, user engagement continues to grow on the main platform.