Facebook Developing Standalone Group Video Chat App

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Tentatively called Bonfire, the standalone app borrows heavily from Houseparty - a group video chat app founded last September by the Meerkat (a failed live-streaming app) team. Now, according to a report by Verge, the social network giant is working on an independent app that would allow users to have live video chats. "Details about how Bonfire works could not be learned, though one person described it as essentially a clone of Houseparty", the report reads. Houseparty sends notifications to friends when user opens the app, prompting them to start a group video chat.

Notably, the new app- Houseparty was an instant hit among the youth.

The app is being targeted for a fall release.

Houseparty has been popular with teenagers, garnering 1.2 million users by November 2016.

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However, a spokeswoman of Facebook said that they do not have anything to share right now.

Facebook already has a knack for copying rivals that may threaten the growth of the Facebook community.

So it is pretty clear why Facebook wants to introduce a similar kind of app. Facebook has had mixed results in cloning other apps, as Snapchat (SNAP) clones Slingshot and Bolt were not successful, while Facebook-owned Instagram's stories feature was. According to Facebook CEO Mark Zuckerberg, company's mission is to "give people the power to build community and bring the world closer together". There is also another app - Talk that the company showed to its employees recently. Facebook's new Bonfire app is probably just a step in that direction. The Bonfire group video chat app should also play a key part in Facebook's main video strategy.

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