Amazon's Prime Day is set to transform summer retail trading

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Sorry, Nintendo Switch is still not in stock for Amazon prime Day as far as we can tell. Like Black Friday and Cyber Monday, Amazon is trying to make its own online shopping "holiday" a week-long thing. If you are like me you will be hunting for deals. Interestingly Macey's site had 41 percent more visits on Prime Day a year ago, and Walmart's was up over 20 percent.

2017 is supposed to be even bigger and one of the biggest shopping days of the year so stay tuned. Last year Amazon highlighted more than 30 Prime Day deals. Press reports suggest AMZN will extend the event to 30 hours (up from 24 previously) sometime in mid-July (held 7/12 in 2016, 7/15 in 2015). Last year, Amazon beefed up inventory. To that end, Amazon has been courting lower-income American households with discounts for those on government assistance, as well as a monthly payment option for those who don't want to cough up $99 for an annual subscription.

Indeed, the analysts are correct.

Here are all of the important specials beginning on July 5.

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Amazon's Echo discount will only be offered today, July 8th, and it's only available to Amazon Prime members.

It kicks off at 9 p.m. ET on July 10 and runs until 3 a.m. ET on July 12. But Prime Day 2016 was beleaguered by some technical difficulties when some customers found it hard to add certain deals to their shopping carts.

The deals will differ in each country, but Amazon says there will be a new Amazon Global Store in which Prime members in China and Mexico will be able to shop select deals in other countries.

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