Amazon Prime Day breaks record; event grew by more than 60 percent

Share Inc. used steep discounts to turn its Echo speaker into a best seller on the company's annual Prime Day, making good on a bet to use the marketing event to push its voice-activated technology into more homes. The company posted deals throughout Monday night and Tuesday, causing customers to flock to the platform to scoop up fashion items, electronics and deeply discounted Amazon products.

Amazon says that more people signed up for Prime yesterday than any other day in history but didn't provide a number. The Echo was selling for $89.99 on Prime Day, half the usual price. USA sales alone are pegged at $1.56 billion, up 20% from previous year, TheStreet reported.

Alexa deals are available through Echo, Echo Dot, Echo Show, Amazon Tap, Amazon Fire TV, Amazon Dash Wand and Alexa enabled Fire TV tablets.

To take advantage of the discounts, shoppers had to be Amazon Prime members, which costs $99 a year, or $10.99 a month, and includes perks like free, two-day shipping and access to Prime Video and Prime Music. As of 4am in New York, Amazon said that "millions" of Prime members had already shopped on the website.

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Shares of Amazon are up 32.79% this year.

Amazon reported that "tens of millions" of Prime members bought something on this year's Prime Day.

Internet Retailer projected that US shoppers would spend $1.56 billion on Amazon during the 30-hour sale, representing a 20 percent jump from the trade publication's estimate of $1.30 billion spent on Prime Day previous year.