Whole Food shares keep rising, leading to bidding war speculation

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However, with the acquisition of Whole Foods, Amazon has confirmed that it plans to be a serious player in this segment. Amazon Go shops are convenience stores that don't use cashiers or checkout lines, but use a tracking system that of sensors, algorithms, and cameras to determine what a customer has bought.

"Whole Foods was late in realizing private label's opportunity because they were enjoying the growth of the organic market", said the Citigroup report "There is significant opportunity there for Amazon". The world's largest retailer will likely expand this "click and collect" program to more groceries and other food retailers, including Whole Foods, will adopt similar tactics, Sakraida said.

"The more likely prospect of an Amazon Fresh offer is in our view a negative for all food retailers in Australia", he said.

The announcement of the deal has buoyed shares of both firms, with Whole Foods shares spiking to more than $43.50 - $1.50 more than Amazon's $42-a-share offer.

"We just fell in love", said Mackey. And - when we huddled together, it was like we just had - we just had these big grins on our faces, like, "These guys are incredible.' They're so smart". They say what's on their mind.

"They're setting themselves up to have a menu of services and offerings", said Magoon. Rumors already have Amazon making drastic changes to the store's format, now focused on organic groceries and prepared goods.

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"Like an old traditional marriage, where there are all kinds of rules and chaperones, we can't consummate the marriage until we're officially hooked up", he said. This is not- this is not a Tinder relationship.

Beyond the romantic metaphor, Mackey also said the companies discussed what they could do together, though he could not share those plans until the transaction closed. Whole Food Market Inc had suffered a huge downfall in their share prices since 2013 when their share prices were at its peak and nearly double of what it is right now. "The company will want to draw customers rather than keep them out, so Amazon will have to test a price point for Prime". I think we're gonna get a lot of those innovations in our stores.

"Different corporation taking over can hurt, it can help, we'll see", says s Ishmael McIntosh.

The deal comes after Whole Foods has been pressured as a key sales figure has declined.

After all, it was Whole Foods' CEO who referred to Jana in a Texas Monthly interview earlier this month as "greedy bastards". "I got a great standing O. Trust me, this is gonna be- (LAUGHTER) this is gonna be- this is going to be such a good thing for Whole Foods Market".

Ahold Delhaize closed down 9pc in Amsterdam due in part to its large USA exposure, but Tesco was down 5pc in London and Carrefour was down 3pc in Paris.

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