The new version has a bunch of improvements under the hood, such as Metal 2, support for VR headsets, APFS, HEVC support and more.
An internet-connected speaker called HomePod is coming in December for about $350.
Apple Inc on Monday introduced the HomePod speaker to compete with Amazon.com Inc's Alexa assistant and Echo devices for users who prefer voice-operated systems for shopping, planning and other tasks. We'll see if people are willing to pay that much more for better privacy, nicer speakers, and the ability to stream Apple Music. Given that Apple takes a roughly 30% cut from App Store sales, the company appears to have sold roughly $100 billion worth of software through the iPhone and iPad.
Been trying to be a safer driver and not look at your phone while behind the wheel? They can send money and get paid right in Messages, or tell Siri to pay someone, using the credit and debit cards they already have in Wallet. The smartwatch promises to learn about your routines to figure out what information to display. Apple Music subscribers will be able to follow, contribute and listen to shared playlists with friends and create profiles so they in turn can follow you. In one demo, Apple executive Craig Federighi pointed a camera at a table on stage and added a virtual coffee cup and a lamp on the real table.
Apple "can't afford to yield valuable real-estate in the heart of people's homes to Amazon, Google and others", said Geoff Blaber, research analyst at CCS Insight. But so far, interest has been strongest among gamers, developers and hardware makers rather than everyday users.
Apple's entry into the market may finally commercialize AR into a consumer-friendly package, one that takes it from the side-lines and thrusts it into the limelight. It makes iPad more capable than ever. The new 10.5-inch model offers room for a full-size keyboard, something the 9.7 inch model couldn't. It also upgraded the internal specs of both this new smaller iPad Pro and the original 12.9-inch iPad Pro. It makes iPhone better than before.More news: Babies may sleep longer in their own rooms, study says
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The conference starts Monday in San Jose, California.
New features coming to iPhones and iPads include messages that sync to Apple servers in the cloud. Personal assistant SiriSiri is the most popular personal assistant in the world with more than 375 million active devices accessing Siri each month across 36 countries. Although the format is not exclusive to Apple, it's not yet clear how well the photos will work with non-Apple software and devices, which mostly use JPEG. Live Photos are more expressive with new Loop and Bounce effects that create continuous video loops, while Long Exposure can capture time and movement.
And as this chart from Statista shows, those developers have good reason to head down to San Jose this year - Apple's app business is still lucrative, and it continues to grow.
Apple Maps will get lane guidance for highways and floor plans for indoor malls and airports.
Those not driving can exit from this mode.
The system will automatically detect when someone is in a vehicle and will block notifications and texts and stop drivers from opening apps on their phone. With iOS 11, Apple introduces a new technology called High Efficiency Image File Format (HEIF) that reduces the file size of every photo taken with iPhone 7 and iPhone 7 Plus.