IOS 11: Apple's Achingly Familiar Yet Wildly Futuristic OS

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Of course, like all of Apple's development kit utilities, the tech giant's new ARKit will only be a success if the company manages to convince app developers to get on board with it. Google seems to have managed to attract a small amount of developers to its AR platform and given Apple's vibrant app ecosystem, it's likely the Cupertino-based company will do the same. Chances are, many people are salivating over the new hardware upgrades and operating system improvements. Other than this factor, there's not much else to go by in this regard. But 10 software releases later, Apple still believes our smartphone homescreens should be a checkerboard of apps - with the most important four stuck to the bottom. He announced that Amazon's video app will come to Apple's TV streaming box later this year. You can also now use Apple Pay, with TouchID authentication, so you can quickly send payments via iMessage.

Apple's entry into the market could change this. Given the hundreds of millions of Apple mobile devices in use, that will create the largest augmented reality platform in the world "overnight", executives said. The feature has also received a new beta translation mode, allowing users to translate between English, Chinese, French, German, Italian and Spanish.

Siri, meanwhile, is getting a new voice. Similar to Google Assistant, which debuted in last October, the algorithms will determine context and offer suggestions depending on circumstances and time of day.

The Control Center, which was heavily modified in IOS 10, also gets another overhaul with IOS 11. The phone will block most notifications to reduce temptations behind the wheel.

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Cook also used the Apple keynote to show off new iPad and Mac computer models, as well as provide glimpses at coming versions of the software powering the technology titan's devices. Passengers who are just riding, and not driving, will have the ability to disable the feature. "It will reinvent home audio", Cook said.

Shared Up Next is a new Apple Music feature that makes it easier for users to share playlists with DJs at parties and events, or with other users in a crowded room. By opening access to Apple's speech recognition, computer vision and natural language processing application program interfaces (APIs), iOS developers can now tap into Apple's machine learning engines to add additional smarts to their own applications.

While the list above isn't as exciting as it's been in years past, there are some nice features here such as screen recording, storage optimization options, and a one-handed keyboard option.

Apple's iOS 11 is now available as a public beta to developers and will be available later this Fall with the introduction of an updated iPhone lineup.

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