Chinese Multimedia Artist Cao Fei Creates First Digital BMW Art Car


The new Art Car is a BMW M6 GT3 and is finished in naked carbon fibre.

The BMW M6 GT3 has been the top model in the BMW Motorsport customer racing line-up since 2016. Cao Fei, the creator of the #18 BMW M6 GT3 Art Car, imagined what you see here: a BMW Art Car with augmented reality.

The body of work is made up of three different components - a video focusing on a time traveling spiritual practitioner, the BMW M6 GT3 race vehicle in its original carbon black exterior finish, and augmented reality features that are accessible via a dedicated iOS app (BMW Art auto #18). The viewer is meant to witness all three elements together, creating an immersive and interactive experience. As the speed of thoughts can not be measured, the #18 Art Car questions the existence of the boundaries of the human mind.

Cao Fei commented upon her BMW Art Car: "To me, light represents thoughts".

At the Minsheng Art Museum in Beijing, BMW will debut an Art Car unlike any other.

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With her BMW Art Car project, Fei delves into a trajectory spanning thousands of years, paying tribute to Asia's ancient spiritual wisdom as it swiftly spreads out into the third millennium. As we mentioned, this is the first ever BMW Art Car that does not really have any art on it.

Um, OK. For the things we can understand, Fei opted for a non-reflective carbon black that allowed the M6 to integrate into a digital sphere. In the video, the practitioner emits colorful streams of light, while when the app is used to view the auto, the lovely dancing lights are seen around the race vehicle. The Art Car took almost three years to complete fully, with Fei drawing inspiration from traditional Chinese spiritual ceremonies.

Jens Marquardt, BMW Motorsport Director: "The 18th BMW Art Car is perfectly suited to this era".

Several world-class artists have contributed to the BMW Art Car program since Calder created his masterpiece. These bursts are also visible in the pictures, but visitors to the BMW Experience in Shanghai will need to download a dedicated phone app to enjoy them.