REUTERS/Lucy NicholsonAn Apple logo is seen in a store in Los Angeles, California, U.S., March 24, 2017.
The feature, called "Do Not Disturb While Driving", senses when you're driving using either Bluetooth or WiFi doppler effect to detect how fast you are moving.
If the iPhone is connected to the vehicle via Bluetooth, the system will be able to pick up whether the user is driving or not. This would be a box built in to the auto that would block radio transmissions of any kind from reaching the phone.
Users will be able to set an automatic reply to contacts listed in as favourites to let them know they are driving and can not respond until they arrive at their destination.
It may also be a safety risk to block all communications for someone while they are driving, particularly in the case of a medical emergency or another problem that requires immediate assistance from specialized emergency service personnel, without being able to stop at that time to notify them.More news: Durant, Curry hit golden form
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Apple is doing its part to cut down on distracted driving.
It's worth noting that Apple is unveiling the feature six months after the company was hit with a lawsuit for not having a feature like it before.
Pete Williams, spokesman for the RAC's BePhoneSmart campaign, said: "These days it is less phone calls and more the pings and buzzes of texts and social media apps that have the potential to distract a driver from the task at hand".
Yesterday, Agent 001 was keeping tabs on Apple's latest announcements from its worldwide developer conference, which is known as WWDC. "When you are driving you don't need to be responding to these kind of messages".
"IIt's all about keeping your eyes on the road", he said. "We think this is going to be a real important step in safety in the vehicle".