What Twitter's Privacy Update Means for You


As Marketing Land highlights, Twitter's updated privacy policy regarding data collected away from Twitter now lets it collect, store and use such information for a period of up to 30 days versus the previous 10-day window.

There has been a recent trend to give users more control over their data and to provide better insight into what is known about the user plus controls to modify what is held and if it is used for this ad targeting. If you don't want Twitter to track you at all go to your Personalization and Data settings and uncheck "Track where you see Twitter content across the web".

But at the same time, Twitter is giving users more control over what kind of user data can be used for targeted advertising, as well as more transparency about the information it collects about you.

Other important changes in the update include Twitter dropping support for "Do Not Track", which "allows users to opt-out from being tracked by third-party services on websites they do not directly visit".

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Twitter is also expanding how it uses and stores data from other websites you visit that happen to have integrated Twitter content (like embedded tweets).

The changes will come into effect on June 18.

But users can select "review settings" to switch the creepy new feature off for good, as well as to review a list of things Twitter already knows. This "non-personal, aggregated, or device-level information" again does not include the user's name, contact details or Twitter handle. But it has also discontinued support for the Do Not Track browser preference.

It is no surprise that users are flocking to that new open-source and privacy-focused Twitter clone named Mastodon. The move comes as the company reels from its first quarterly revenue drop since going public and struggles to attract more users. Some users, including your reporter, have reported that these new privacy settings remained on, even after specifically being turned off a few times. In Settings, visit the newly expanded "Your Twitter Data" section (located on the right-side column on desktop) to see which advertisers have included you in their "Tailored Audiences". Make sure to revisit these once in a while.